IGTCODE Novita Media Serbia
Novita Media: Android and digital signage system
IGTCODE, a software development company in Serbia, developed the Novita Media platform for managing digital advertising and multimedia. The solution connects a control panel, applications and content playback on smart screens and Android devices.
- Client / project
- Novita Media
- Project type
- Digital signage and advertising platform
- Platforms
- Android devices · Web panel · Screens
- Development
- IGTCODE, Serbia
Case study
From a need to a connected system.
The challenge
Advertising across multiple screens requires central control of content, campaigns and devices. The project needed to bring the distribution of advertisements, multimedia and video into one management system.
The solution
The platform covers central device control, campaign scheduling and distribution, banners and full-screen advertisements. The web panel and apps connect with a backend and specialised solutions for HDMI and video input.
Content management
Organising and distributing advertising and multimedia, including banners and full-screen content.
Campaigns and devices
Campaign scheduling, central device control and platform user management.
Video and HDMI
TV and video playback with specialised hardware for HDMI and video input.
Analytics and real-time features
Playback analytics and real-time management of digital advertising.
How are the platforms connected?
The key parts of the solution, from user interfaces to data and integrations.
Applications and devices
Devices and screens play content managed through the digital signage platform.
Web panel
A React interface manages campaigns, users and devices.
Backend and integrations
Node.js, a cloud backend, Cloud Functions and REST APIs connect the platform. The system also includes HDMI integration and real-time streaming.
Technologies
The result
Novita Media combines content, device and campaign management. It connects web administration with digital screens and content delivery, removing the need to manage each display point separately.
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